Steve Bannon, Tucker Carlson and... Liz Truss? A Look Inside the One-Time PM's Audition for the Maga Movement
Britain's shortest-serving prime minister, kicked off the inaugural episode of her video series with a vow to expose "malicious actors" working to undermine Britain, the US and Europe. Truss elaborated she would lay bare how an "international network of liberal activists operate to weaken popular rule and the will of the people."
"We will examine the Trump revolution and see how this can be accomplished in Britain," she said. "We'll be talking to the prominent voices of the Make America Great Again campaign."
In advance of the program's debut, there was one particularly enthusiastic supporter. "This marks the start of a sort of transformation," remarked the controversial US journalist. The right-leaning Just the News will host the former prime minister's new audio shows.
Forging Alliances in the Maga Media Ecosystem
Compatriot supporters, such as a counselor supportive of Reform, have also helped her set up the Truss's program. Its staging is professional, though simple. The show has attracted 10,000 subscribers in her debut week and her premiere had sixty-seven thousand views during that week.
It is a humble beginning, but in aligning with Solomon, she is being thrust into a mature political media sphere creating and spreading pro-Trump narratives. Its obsessions involve accusations of information control by the mainstream media and a goal to remove a shadowy government apparatus – a force that she attributes her downfall to for the swift end of her short and troubled leadership.
"Solomon's outlet is not widely recognized outside of the Maga world, but it does have credibility there, largely because of its founder, who gives commentary on pro-Trump shows like the program hosted by Steve Bannon and has even interviewed Trump," said Professor Alex Hinton, who has closely studied the Trumpist political wave.
A Divisive Associate
Her effort to bring the pro-Trump media model to the United Kingdom has aligned her more closely to contentious individuals such as John Solomon.
He set up his media outlet after criticism following accusations of circulating misleading narratives about Joe Biden's anticorruption effort in Ukraine, as well as disputed reports about the former US ambassador to Ukraine.
His claims were repeated throughout the pro-Trump outlets, with he appearing as a frequent visitor on the widely-watched Fox News program. Donald Trump promoted his stories.
The journalist published the Ukraine claims in a number of opinion pieces for the political newspaper the political newspaper, where he had already been re-labelled as a columnist when staffers raised concerns about his work. His claims were key in Trump's demand for the Ukrainian government to probe Hunter Biden and his father in that year. This pressure resulted in impeachment charges targeting Donald Trump. The US Senate later voted to acquit the then-president.
Shortly after he exited the publication in late 2019, the outlet stated it was carrying out a assessment of his columns relating to the Ukraine issue. It concluded Solomon had used unreliable sources and noted he "failed to identify key facts about key Ukrainian sources, including the fact that they had been formally accused or were under investigation."
Becoming Part of the Sphere
His media appearances are a example of the conservative ecosystem Truss is entering. He talked about his backing of Truss's project on a program he presents on the conservative cable network, a rightwing cable channel that is home to the pro-Trump commentator former adviser Steve Bannon and on which commentator Tucker Carlson also features. The ex-PM has already spoken with Bannon on an early episode.
In linking up with Solomon and Just the News, the former leader has become a niche participant in a broader ecosystem of conservative media outlets that frequently share and promote one another's material.
Solomon's own programs have repeatedly hosted figures such as influencer Mike Benz, a conservative commentator whose arguments against USAID was cited by the X owner as grounds for dismantling the foreign aid agency.
An International Strategy
While her awkward delivery and professional woes have drawn derision in Britain, a number of stateside commentators do not dismiss her efforts to reinvent herself as a UK offshoot of the pro-Trump media ecosystem.
"One must regard individuals such as her as significant, despite the fact that you may not want to interpret them word-for-word," said a Democratic strategist, who served in the Biden White House.
"Observers witnessed how in the recent campaign the former president leveraged that media network to spread his narrative. Undoubtedly that ecosystem exports and influences debate internationally. It appears quite apparent to me that the circumstances in the United Kingdom are similar to what enabled this alternative media ecosystem to prosper in the US."
Alan Finlayson, said the online conservative ecosystem was already making its presence felt in Britain.
"The internet is borderless," he stated. "There is a certain atmosphere within which stuff flows – at times manifesting in radical ways and other times more moderately – but which is connected."
Professor Hinton said the growth of the digital conservative movement in the UK recently meant the "potential to have a larger effect is considerable."
Cross-Atlantic Aspirations
"The former PM and Nigel Farage recently appeared at the Conservative Political Action Conference, where I observed they hit Make America Great Again rhetoric ahead of the {king of Maga|