The platform is rolling out a fresh option that allows them to reduce the volume of AI-made content appearing in their streams. This move comes as the service revealed that it presently contains more than 1 bn AI videos.
Pilot Phase and Launch
The update is in a pilot phase over the next few weeks before a global release. This advancement comes amid a rise in AI content, fueled by recent video-generation tools.
The Broader AI Trend
Recent reports that nearly 10% of the most rapidly expanding video streams on another major platform only show AI-generated videos. A considerable share of this output is deemed mass-produced AI material, a label for inferior, mass-produced content that is often illogical or dreamlike.
Based on user feedback that a lot of users appreciate content produced via AI tools, including AI artwork to informative clips, and we aim to give people the option to see more or less of that, based on their own preferences,” said a platform representative.
AI on the Platform
The service shared that there are presently over a billion videos on its app tagged as artificially created. Overall, over 100 mn pieces of content are added to the app every day, making AI content a relatively small part of its total content library.
User Control Features
Members will be in a position to limit or boost the level of AI-generated videos they view by using the “manage topic” feature in the application and selecting AI-made media. Additional categories that are already be adjusted under the filter encompass current affairs, fashion, cosmetics, and movement.
AI Disclosure Rules
TikTok’s rules mandate creators to label lifelike AI-made content, and it forbids dangerous fake videos of celebrities or critical incidents. Any realistic AI video that is unmarked can be taken down under its terms of service.
Additionally, the platform will henceforth apply an “AI-made” tag to content created with its proprietary AI systems, or identified by an collaborative effort for identifying content made by AI. This measure is intended to stop users from seeking to bypass the disclosure requirement.
AI Literacy Programs
TikTok is also launching a $2m AI literacy fund for specialists and organizations to develop informative material about responsible artificial intelligence. This initiative will assist non-profit groups dedicated to training coding and technology.
Platform Protection
TikTok has supported its moderation strategy, during discussion over proposals to cut jobs for numerous content moderators in the United Kingdom. TikTok is expected to eliminate a significant number of roles in its content moderation division in its British office, with worker representatives and online safety experts expressing worry that people are being substituted by AI moderation.
A company official stated that human moderation would still have a role, but automated tools can protect employees by filtering out the most distressing content before it gets reviewed by humans. TikTok reported a 76% decrease in explicit and harmful content handled by content reviewers over the past year due to the use of its AI tools.
“We think that it’s essential to combine humans and technology to maintain a secure environment,” the official commented. “We’ll have staff as part of that process, but we further consider it’s extremely critical to limit contact with dangerous material as swiftly, which is the area in which a significant AI assistance is making a difference operate efficiently.”
